Wear Denim Day

Event Date

On Denim Day, which takes place on the last Wednesday in April — April 24 this year — we stand in solidarity with sexual assault survivors and victims. Celebrated every year on the last Wednesday of April, Denim Day started as a campaign against sexual assault apologists. In the summer of 1998 in Italy, an 18-year-old girl was raped by her 45-year-old driving instructor. One year later, the perpetrator was released after the court overturned his sentence. He appealed that the girl had had ‘consensual’ sex with him because she was wearing tight jeans that could have only been taken off with her help. This decision sparked worldwide outrage and protests, Italian women showed up to work wearing denim jeans and other clothing articles. 

Wear your denim in support of survivors of sexual assault!